Stop Spam Share
Stop Spam Share is an app to raise cyber security awareness to the community by having users share their personal experience of reporting, blocking or answering unknown numbers of spam calls or text. This case study is to conduct a test to see if users will actually want to sign up for the app and share their case with the community.
Overview
Case Study Scope
Responsibilities
Proto persona
User persona
Affinity diagram
Empathy map
User insight statement
Problem statement
Journey Map
Value proposition
Affinity Map
Prioritization Matrix
Storyboarding
User flow
Wireframes
Prototype
Testing
Project Type
UC Irvine Division of Continuing Education
UI/UX bootcamp program
Participants
Yunna Choi UIUX Designer
5 Interviewers
4 User testers
Duration
2 weeks
November 2024. Revisions March 2025.
Problem
How might we create a trustworthy and secure app, which allows reporting cases with spam calls for vulnerable users in order to raise cyber security awareness by fighting spam and warning the community not to fall for scams.
Goal
Due to the rise in spam calls and cyber security threats, this study was created to improve cyber security awareness by allowing the community to share their individual experiences on spam calls and text messages, which the built-in phone app doesn’t have. The app’s goal is to have the community engage more with each other about these types of calls.
Proto Persona
In the beginning, the research process involved empathizing and developing a proto persona. The proto-persona user is Jessica Bom, a 30 year old Administrative Assistant. I included Jessica’s goals and needs, behaviors, demographics and pain points.
Interview
I arranged 5 interviewers as participants in this case study and prepared a few questions for a zoom conference to interview the participants in relation to the case study. The interviewers are between the ages of 20-70 year old who own mobile devices. I took notes and asked for their permission for recordings to document the case study.
Please explain a time you shared an experience with spam calls or texts to your friends, to family or to the community.
“I usually don’t have an experience from these calls, but my elderly family member was scammed from a debt scam call”
“My daughter went to Hawaii and I received a scam text message from Hawaii, while I was reading about the scam.”
Affinity Map
The affinity map was grouped into user interviewers responses to the questions asked and the emotions experienced with spam calls and text. From there, the main themes helped with developing a user persona.
Prioritization Matrix
For the research, I used the prioritization matrix involved the creative matrix, MoScow Matrix, I wish, I wonder, and I like method. Understanding Cami Meli, the user persona’s needs helped plan for the sketching and wireframe stage, especially with understanding certain features to include and remove from the app. The creative matrix research provided the range of user types who might be interested with the app. The I like, I wish, I wonder matrix helped in thinking further ahead of future development and revisions with the app.
User Persona
Empathy Map
User Insights
Cami Meli a student with average technology experience, needs to warn someone about the annoying and scary experience with a spam call. She almost got scammed and wants others to be safe so they won’t fall for the same spam call.